FORTUNE — Paul Adams is one of Silicon Valley’s most wanted. He’s an intellectually minded product designer with square-framed glasses, a thick Irish accent, and a cult following of passionate techies. As one of Google’s lead social researchers, he helped dream up the big idea behind the company’s new social network, Google+: those flexible circles [...]
Everybody wants to be liked. The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity. The centerpiece of Ford Motor Co.’s online campaign for the 2012 Focus was a free Facebook page hosted by an orange-colored puppet that in a few weeks won over a new, younger audience for [...]
Yesterday, Facebook founder and CEO Mark Zuckerberg took the stage at Y Combinator’s Startup School in a candid interview with Y Combinator Partner Jessica Livingston. You can watch the full interview here, and it starts around the 43 minute mark, and lasts for roughly 40 minutes. If you have some time to spare, it’s well worth a look. Zuck revealed a [...]
Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, “How frequently should I post on [...]
You likely know that Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing her friends’ profiles per month? Facebook has become an integral part of our [...]
This is my first trip to Moscow, and Yuri Milner, the world’s most successful investor in social media, is taking me to his parents’ apartment, which he bills as a typical middle-class Moscow dwelling. It’s drab Soviet brick outside. The none-too-reliable-looking elevator is encircled by a crumbling staircase. But inside, the apartment is genteel and highly [...]
Facebook wants to help you find a job. The social network announced on Thursday that it has teamed up with the U.S. Department of Labor and three employment-related agencies in an attempt to decrease the country’s 9.1% unemployment rate using social media — a project that may eventually include a Facebook jobs posting system. The new partnership brings [...]
Gilbert Wong, the mayor of Cupertino, California, calls his city council to order. “As you know, Cupertino is very famous for Apple Computer, and we’re very honored to have Mr. Steve Jobs come here tonight to give a special presentation,” the mayor says. “Mr. Jobs?” And there he is, in his black turtleneck and jeans, shuffling [...]
Remember when Netscape went public in 1995, kicking off a torrent of investment in new Internet companies that lasted for five years? Well, now we’re waiting for another Netscape-caliber IPO: the first public stock offering by Facebook, which is expected to come sometime next year. The deal will no doubt value the company at tens of [...]
Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media. Improving advertising on the popular social network is not a new or particularly innovative idea. Still the transition from advertising as a message-delivering medium to a platform for social sharing is [...]
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