Marketing
The evidence is that successful Integrated Marketing overturns several very well-established marketing and communication assumptions, and constitutes a fresh, even revolutionary vision and an enhanced challenge for both marketing leaders and other senior executives, including the CEO.
Marketing has evolved into a series of relatively independent tools with different planning and evaluation criteria. Integrated Marketing not only overcomes the fragmentation of the recognised marketing disciplines but it also draws on other disciplines such as lean management, knowledge management and organisation development. It is a natural progression of the effects of developing concepts of marketing planning such as IMC, 360 degree branding, relationship marketing and CRM on organisation change.
Integrated Marketing is a creative, human and business discipline that reduces or eliminates these divisions to ensure the brand is appropriately present and effectively communicating at all the important times in a customer’s life in a way that provides value, creates sustainable profits and benefits shareholders and employees.
Members of our team have worked on campaigns with such organizations as :
Contact us to discuss your business and start working on your integrated marketing plan.
